Staff Resource

Example Ads

A working set of Meta ad creatives across our campaigns — academic excellence, fee support, scholarships and parent voice. Every campaign is built at all four placements: 4:5 (1080×1350) and 1:1 (1080×1080) for the feed, 9:16 (1080×1920) for Stories and Reels, and 16:9 (1920×1080) for landscape and in-stream. Each campaign shows its full set at the primary ratio, then one exemplar in each remaining ratio. Click any ad to view it full size and read the copy.

← Back to Brand Guide

Academic results · English

Academic Excellence

Results-led feed creatives (4:5) — full-bleed pupils, navy gradient, and a single figure in gold. A headline claim, two “one year at ISJ” pupil stories, and a subject set for science, English and maths.

Fee flexibility · English

Adjusted Tuition

A three-panel sequence — the hook, a plain-language explainer, then a confidential invitation. Panel 3 comes in two photo options.

Fee flexibility · English · Cream

Adjusted Tuition, Cream

The current set. Cream ground with the photo fading in from the top and the logo top right. Panel 1 comes in five photo options, each as a 4:5 feed post and most as a 9:16 story; Panel 2 is the plain-language explainer.

Waiting list · English and Japanese · 4:5

Year 1 is Full

Three lines: the fact, the inference, the ask. Eyebrow, headline, one italic line, text closer, and Instagram's own button under the post does the clicking. Cream on the pre-prep photo, navy on the primary classroom. The Japanese cards carry the age (5–6) so “Year 1” isn't read as 小学1年生, and pair the waiting-list card with the top 10% card for the Japanese-language placement. Logo is the tight crop at 240px, larger than the earlier sets.

Full scholarship · English

The Ki Hajar Dewantara Scholarship

Full-scholarship message for talented Indonesian pupils who would thrive at ISJ.

Full scholarship · Bahasa Indonesia

Beasiswa Ki Hajar Dewantara

The same scholarship message, written in Bahasa Indonesia.

Beasiswa · Bahasa ID · 1:1 feed
ISJ
The Independent School of Jakarta
Beasiswa Ki Hajar Dewantara

Jangan biarkan biaya membatasi bakat anak Anda.

Beasiswa penuh bagi siswa Indonesia berbakat yang akan berkembang di ISJ. Mari bicara — rahasia dan tanpa kewajiban.

Hubungi kami secara rahasia
Beasiswa · Bahasa ID · 4:5 feed
ISJ
Beasiswa Ki Hajar Dewantara

Jangan biarkan biaya membatasi bakat anak Anda.

Beasiswa penuh bagi siswa Indonesia berbakat yang akan berkembang di ISJ. Mari bicara — rahasia dan tanpa kewajiban.

Hubungi kami secara rahasia · ISJ.ID
Beasiswa · Bahasa ID · 16:9 landscape

Parent voice · English

Parent Quotes

Meta creatives built on what parents actually say, with the quote carrying the ad and the school kept to a lockup and a line. Four quotes plus a closing card. The 4:5 feed ratio is primary; the 9:16 keeps the logo and text clear of Meta’s top 250px profile chip and bottom 340px swipe area.